"There is an alternative to the spray-on Fantasty Tan - a DIY sponge-on called Safe Tan™... Apparently it's Nicole Kidman and Julia Roberts' preferred option for a bit night out. Unlike conventional sefl-tan products, it's painted on with a sponge instead of being massaged over skin, and added fruit acid ingredients help smooth skin, so there's no need for pre-tan buffing."

"How does Geri get her fake tan so streak free?: Geri leaves her fake tan applications to the professionals and regularly gets a Safe Tan™ done at a salon. This quick-fix fake tan has a unique brush-on formula which is steak free and fades naturally over the course of a week."

"If you're after that Baywatch golden honey-coloured tan, this is the one for you - Safe Tan™ has been used by every Miss America for the last 10 years and by the cast of Baywatch." [Rachel Fiddes]

Now Magazine

"Move over St Tropez: there's a new fake tan in town. Safe Tan™... claims to deliver a streak-free golden glow in minutes. We put it to the test...

The colour was a light, honey-toned brown, which went a shade darker after a few hours. I found it very moisturising – my skin is quite dry, but this product left it feeling soft and smooth for days afterwards. It also lasted longer than other tans… Overall, I’d say this one of the best fake tans I’ve used. It looks natural, even on pale skin like mine." [Vicky Haigh]

Sunday Mail

The risk of skin cancer and premature ageing means most of us are faking our tans. Joanna Hall tested six new-generation self-tanning products including Safe Tan™...

"This product has been a long-standing favourite among fakers in the US, with devotees including Julia Roberts and Nicole Kidman... Safe Tan™ is a bit different from most other self-tanners... there's no need to exfoliate or moisturise before applying it. Another difference is that it penetrates the top three layers of skin and doesn't clog pores... The solution produces colour instantly, which allows you greater control over the process." [Joanna Halls, Sunday Mail, Adelaide, AUSTRALIA]

Guild News: The Journal of The Guide of Professional Beauty Therapists

"Safe Tan™ have been awarded a blazing hot 9/10 in a Daily Express review of self-tan products. Unlike some that take a while for the colour to show, with Safe Tan™ the colour is immediate. Easy to apply with a nifty little sponge paintbrush, the colour you brush on is the colour you are going to get.

Safe Tan™ penetrates the top three layers of the skin and doesn't clog the pores, providing a rich warm glow that lasts for about a week. While some self-tans can dry out the skin, the properties of Aloe Vera, as well as a special micro-molecular carrier, cause both colour and moisture to sink down into the deeper layers of the skin - causing them to plump up, filling out small wrinkles and creases in the skin...

With Safe Tan™ there is no need to exfoliate or to moisturise. Safe Tan™ doesn't smell as it contains very few chemicals. It won't stain nails, hairlines, eyebrows, beards or moustaches, as it only reacts to amino acids present in the skin... you are in complete control of the colour you want to achieve - you can go as light or dark as you want." [New Product Forum]

Now Magazine

"Safe Tan™ soothes skin problems: Actresses Kate Winslet, Nicole Kidman & Julia Roberts all sport golden glows at award ceremonies thanks to a new fake bronzer called safe tan - and the benefits of this product aren't just cosmetic.

Dermatologists are recommending it to psoriasis and vitiligo sufferers after finding it often calms the condition and camouflages white marks, patchy skin and scars.

Because it contains aloe vera and AHA fruit acids to condition your skin (so there no need to exfoliate beforehand), it penetrates several skin layers to moisturise and calm inflammation. This natural vegetable dye also leaves you with a streakless tan for up to a week."

Heat

"The texture of the spongy brush made it feel like a massage the tan looked good immediately, with no streaks or lines. I felt pampered and gorgeous during the treatment… the tan looked fab – warm brown and even." [Polly Hudson]

HEAT VERDICT: California Beach GODDESS

Daily Express

"This is hailed as "the diva way of tanning"...It is favoured by the Baywatch cast, President George W Bush and is safe for children...The colour was an amazingly natural honey. Although it went a shade darker after a few hours, it still looked real. My legs didn't dry out and my skin was soft and smooth...My legs are prone to dryness but they still seemed moisturised three days after applying it." [Sherron Mayes]

VERDICT? 9/10

Woman's Journal

"I’m a great believer in faking it. A tan, that is. The sun ages the skin, so fake tan is essential if you want a healthy glow. It doesn’t have to look orange and streaky - you just have to get the right product. I use Safe Tan™. It has natural colourings and its main ingredient is Aloe Vera, so it’s ideal for dry skin and doesn’t end up streaky." [Sally Farmiloe]

Now Magazine

"Fancy flaunting a golden tan in less time than it takes to fly to Marbella! Then fake it with Safe Tan, used by Baywatch babes Gena Lee Nolin and Carmen Electra as well as Kate Winslet, Nicole Kidman and Julie Roberts, who have it applied before awards ceremonies such as the Oscars." [Vicki Haigh]

Compass Magazine

"Safe Tan, hailed by American 'Vogue' as 'the Diva way of bronzing', is the fabulous new way of getting a self-tan on your face and body... Our band of testers, six men and six women, loved it… Safe Tan™ hydrates and colours three layers of skin...fades naturally - like a real tan. Bliss!" [Linda Mindel]

New Woman

Safe Tan™ featured in January 2004 & February 2004 issues (Australia).

New Yorker

"Best tan in New York City."

Shape Magazine

"It’s the fake tan putting the once-exalted St Tropez in the shade".

Vogue

“Tantastic! When you’re on the go but need to look fabulous, Safe Tan™ is the latest instant tanning secret of ‘A’ list celebs.”

That's Life

"We couldn’t believe how brilliant Safe Tan looked - far better and more natural than any we’ve used before." [Lisa Glasscock]

VERDICT? 10/10

The Times (London)

"EASY TO APPLY? You can see exactly what you’re doing with it… And the smell: None at all."

OVERALL RATING: 4/5

The Sun

"A brilliant top-up tan. The colour that develops is so deep it lasts for ages." [Sun Woman]

RATING: 9/10

The Observer

"I felt like I had spent the summer in St Tropez, applying zero sun protection – and at a party the next night, three friends asked where I’d been on holiday." [Emma Forbes]

Top Sante

"Loved by celebs, Safe Tan™ is an easy-to-use fake-tanning treatment which also contains aloe vera to nourish your skin.”

Sunday Sun

"…its moisturisers made my skin feel lovely and soft. The colour came out straight away and deepened, over the course of the day, until I was a really deep golden brown. It lasted at least a week." [Coreena Ford]

VERDICT? 10/10

Daily Mail

"Hailed as ‘The Diva way of tanning’… and there’s no risk of stained palms, as you brush it on with a paddle." [Alice Robinson, ‘FEMAIL’]

VERDICT? 9/10

GQ

"Used by Hollywood A-list celebrities… discover the secret to keeping that healthy Californian sun-kissed look, long after the British summer has ended."

O.K!

"One application gave me a sun-kissed look – perfect for my pale complexion." [Denise Dunk]

Sunday People Magazine

"Takes around 30 minutes to apply… the colour fades quite naturally." [Caprice]

STAYING POWER: 9/10

Sunday Mirror

"My tan looked very even and lasted for almost a week, which is longer than any other I’ve tried."

Sunday Express

"Summer may be over, but you can keep that healthy glow with Safe Tan™ – a revolutionary self-tan from the US with a “brush-on-and-blend” application that guarantees a streak-free, even tan."

Daily Express

"It’s quite a pleasant sensation being brushed bronze… it’s easy to spot missed patches so you’re less likely to look streaky. Safe Tan™ contains aloe vera - which leaves your skin soft and moisturised - and takes only five minutes to dry." [Emma Justice, “The Golden Glow Awards”]

Real Magazine

"The result worked well with my skin tone – I turned a lovely olive shade. BRONZING BONUS:‘No chemical smell – I’d use this for an important occasion."

The Sunday Times

"Star Buy: Safe Tan™ not only looks like the real thing, it contains aloe vera to moisturise. It’s easy to use and if you do go wrong, you have an hour to wash it off." [Style]

Woman’s Own

"The colour was natural, which I really liked. I think it’s great for just before a holiday." [Jenny Carrington]

Society

"For me, the beauty of Safe Tan™ is that it’s easy to apply, works instantly - and there’s no mess. One application will make you look like you have spent a week in the sun. I was so impressed that I immediately bought a bottle and have since found it very straightforward to use." [Hilary Porter]

The Oxford Times

"The results are stunning. The perfect solution if you have a special occasion to attend – or to kickstart your holiday." [Sarah Edwards]

Nine to Five

"No nasty surprises in the morning – and application couldn’t be easier: a nifty little sponge paintbrush. No streaking, definitely no orange, no pore-clogging and no dry skin." [Rachel Fiddes]

North East Exclusive

"I was shocked! I looked amazing! I’d travelled all the way to Spain for a tan like this and hadn’t even come close! Yet now, I looked like I’d been on holiday for a month." [Samantha Egelstaff]